The Client McDonough School of Business, Georgetown University Publication 60 Years of Alumnae Anniversary Coffee Table Book The Task To commemorate the 60th anniversary of its first women graduates, the McDonough School of Business sought to celebrate the lives and careers of alumnae through a coffee table book. Editorial, including 60 interviews, and hundreds of…
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At WCM, we never stop learning. That’s why our shelves are full of insightful books about innovative ways to stay ahead. By making time for self-improvement, you’ll notice changes in your work and personal life, allowing you to become more effective, productive, and satisfied. Check out our top picks on leadership and let us know…
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We previously posted about how to optimize your webpages to engage with readers, and now we’ll take a deep dive into one key element, the headline, so you can start every post and page on the right note. It’s important to remember that headlines set the tone for all of your content. Headlines can be…
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Attention-span of a goldfish? Not if your audience is entertained. According to some scientists, human attention-spans are shrinking to that of a goldfish’s. Experts blame our digital world, creating a population of distracted, attention-deficit individuals who are conditioned by their smartphones to react when there are stimuli dancing across their screens. There are two popular…
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Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board. E-newsletters allow…
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When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…
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Data visuals can improve your marketing strategy by providing your audience with quick, compelling and easily consumable information. Of all content types, infographics are most likely to be shared on social media and therefore more likely to drive traffic to your website. It’s no wonder data visual tools such as Tableau have garnered over 6…
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Podcast popularity is booming. Edison Research found 40 percent of Americans reported ever listening to a podcast and 24 percent say they tuned into one in the past month – a number they have seen increase over the past two years. Audio enthusiasts praise podcasts because they are easy to consume and cheap to produce….
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As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…
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Planning a company event is not just about picking the menu and finding keynote speakers. Events are a content goldmine. There’s a wealth of content to capture from speakers, handouts, Q&A sessions, social media, and multimedia recordings. This provides rich marketing opportunities before, during, and long after the event. Before the event Months before the…
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