Case Study: SFS Magazine 2022

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The cover of SFS Magazine 2022 features an image of Madeleine Albright staring to the side. Text reads "POLICY AND  DIPLOMACY Enter A  NEW FRONTIER Interdisciplinary initiatives at SFS  Escaping Afghanistan Students, faculty and alumni collaborate during crisis  Inclusion  in Action DEI at work in  SFS programs,  The SFS community honors the memory of Professor Albright."


The Client

Walsh School of Foreign Service, Georgetown University



SFS Magazine


The Task

In 2013, Washingtonian Custom Media partnered with the School of Foreign Service to produce the school’s new flagship publication, SFS Magazine, and we continue to deliver powerful, original editorial and beautiful design with each issue. This past year, the school’s students, staff, and alumni network were once again on the frontlines of international events, and the SFS community mourned the loss of beloved professor Madeleine Albright. The school wanted to honor her memory by celebrating her life and highlighting the many community members continuing her legacy.


The Solution

A two-page spread at the front of the issue compiled images of Madeleine Albright alongside vignettes from past students, beginning the magazine by underscoring her impact on the school and generations of international leaders. Washingtonian Custom Media’s writers crafted impactful articles, telling the stories of students, alumni, and faculty that emphasized their dedication to upholding legacies like Albright’s. The magazine’s main feature story highlighted the resiliency and resolve of the SFS community after the US military’s exit from Afghanistan, with strong reporting and image selection to accentuate this theme. Using SFS’s vast photo archives and WCM’s connections with photographers and access to stock images, we curated images for the magazine’s cover and interior. Our designers perfectly integrated these visuals with our custom editorial work to create a complete and noteworthy publication.



  • Custom editorial content
  • Copyediting
  • Proofreading
  • Layout and graphic design
  • Photo editing and digitization
  • Image licensing
  • Printing and mailing
  • Digital publishing


Digital Edition