What’s more effective at getting your message across: a one-on-one conversation or yelling into a crowd? Of course, the one-on-one conversation, as long as you can make your message resonate with that person. When trying to reach your target audiences, a one-size-fits-all message is like shouting at a crowd: it will not work. What…
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Brands are increasingly leaning on social media as a key element of their content marketing strategies. Social media allows for anyone, from educators, to economists, to small businesses, to reach audiences they may never have been able to find in person. Each social media platform comes with its own set of rules and conventions, but…
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In 2020, Nathan Apodaca posted a TikTok of himself skateboarding and drinking Ocean Spray while listening to Fleetwood Mac’s “Dreams.” It went viral, pushed the song to #1 on Apple Music, and inspired countless memes and remakes. TikTok compiled some of the most popular videos into a television ad, utilizing the trend by spotting its…
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You may have seen Quick Response (QR) codes when dining at restaurants, receiving digital payment instructions, or watching the Super Bowl. In 2022, crypto firm CoinBase ran a Super Bowl ad with a QR code slowly moving across the screen, with the motion reminiscent of a Windows screen saver, and no other text accompanying the…
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The Client Georgetown Institute of Women, Peace and Security Publication Addressing Conflict-Related Sexual Violence Through Multilateral Sanctions, Report and Brief The Task Earlier this year, Georgetown University’s Institute for Women Peace and Security (GIWPS) sought custom design and editing services for an academic report and policy brief about the use of multilateral sanctions…
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Search is the single biggest contributor to web traffic, and search engine optimization should be a key focus in your content marketing strategy. Understanding SEO basics will boost your online performance, so join us as we break down how to make search work for you.
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You may have heard about the metaverse or Web3, but do you know what these concepts mean for your internet presence and how your audiences interact online?
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The Client McDonough School of Business, Georgetown University Publication 60 Years of Alumnae Anniversary Coffee Table Book The Task To commemorate the 60th anniversary of its first women graduates, the McDonough School of Business sought to celebrate the lives and careers of alumnae through a coffee table book. Editorial, including 60 interviews, and hundreds of…
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At WCM, we never stop learning. That’s why our shelves are full of insightful books about innovative ways to stay ahead. By making time for self-improvement, you’ll notice changes in your work and personal life, allowing you to become more effective, productive, and satisfied. Check out our top picks on leadership and let us know…
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We previously posted about how to optimize your webpages to engage with readers, and now we’ll take a deep dive into one key element, the headline, so you can start every post and page on the right note. It’s important to remember that headlines set the tone for all of your content. Headlines can be…
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