In the ever-changing world of content marketing, it can feel hard to keep up with evolving trends and tools. New platforms, tactics, and analytics pop up every day. What should you be measuring? Where is your audience moving next? We’ve compiled the best newsletters to help you answer these questions. Learn from industry leaders in…
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Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky) is artificial intelligence (AI) to…
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Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
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In January 2023, Washingtonian Custom Media launched our newest survey series. We invited industry leaders to participate in the first part of the series, gaining insights into how respondents interface with their audiences and the effectiveness of their communications plans. With 90% of respondents working in nonprofits, associations, trade groups, and educational institutions, a majority…
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What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outlined in an RFP or…
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When producing content, it’s important to recognize the diversity of your audience and prioritize accessibility. In the United States 26% of adults have a disability, so it’s more than likely that there are disabled people in your audience. There are many actions brands can take to make their spaces and content accessible to all,…
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To achieve your content marketing goals, you must clearly communicate with your audience. By avoiding these grammar mistakes, you can ensure that your message is understood. Here’s our list of five errors to avoid: Unclear Pronouns DON’T: Sally and Jenny work well together, but her promotion may complicate their relationship. DO: Sally and…
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Photos are easy to take these days – pull out the smartphone and you can get a fairly high-resolution image. However, simply taking a high-resolution picture is not enough to ensure a successful photograph. In order to create a beautiful, memorable photograph that can be used in your content marketing, follow these tips. 1….
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What’s more effective at getting your message across: a one-on-one conversation or yelling into a crowd? Of course, the one-on-one conversation, as long as you can make your message resonate with that person. When trying to reach your target audiences, a one-size-fits-all message is like shouting at a crowd: it will not work. What…
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In 2020, Nathan Apodaca posted a TikTok of himself skateboarding and drinking Ocean Spray while listening to Fleetwood Mac’s “Dreams.” It went viral, pushed the song to #1 on Apple Music, and inspired countless memes and remakes. TikTok compiled some of the most popular videos into a television ad, utilizing the trend by spotting its…
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