Attention-span of a goldfish? Not if your audience is entertained. According to some scientists, human attention-spans are shrinking to that of a goldfish’s. Experts blame our digital world, creating a population of distracted, attention-deficit individuals who are conditioned by their smartphones to react when there are stimuli dancing across their screens. There are two popular…Continue Reading
Social Media Resolutions for 2018
As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…Continue Reading
How to connect with your audience
It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…Continue Reading
How social should you be on social media?
When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…Continue Reading
Keys to A Healthy Analytics Diet
For a couple years now, people have been declaring: “Page views are dead!” When marketers used page views as one of the sole metrics for determining success and focused their efforts to hit their page view goals, new techniques were developed, and advertisers were happy because they believed they were gaining as many impressions…Continue Reading
6 Ways To Keep Readers On Your Site
While every website should be primed to make a strong first impression, it’s no longer enough to simply have a pretty front page. At least 30 percent of web traffic comes from social media alone, meaning people are sharing individual articles, not entire websites. If users like what they see, they stick around for…Continue Reading
Do Your Research: 5 Lessons Learned from Researching Your Audience
A Case Study on DEA’s JustThinkTwice Website You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…Continue Reading
Generational Marketing: Do you really know your audience?
If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…Continue Reading