Attention-span of a goldfish? Not if your audience is entertained. According to some scientists, human attention-spans are shrinking to that of a goldfish’s. Experts blame our digital world, creating a population of distracted, attention-deficit individuals who are conditioned by their smartphones to react when there are stimuli dancing across their screens. There are two popular…
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Podcast popularity is booming. Edison Research found 40 percent of Americans reported ever listening to a podcast and 24 percent say they tuned into one in the past month – a number they have seen increase over the past two years. Audio enthusiasts praise podcasts because they are easy to consume and cheap to produce….
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As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…
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No organization exists in a vacuum. For that reason, it’s important to know what your peers say and how they say it. Unfortunately, a lot of companies turn a blind eye to competitors. As part of our series on research and why it’s important, we’re discussing the importance of checking out the competition during…
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An editorial calendar is a roadmap that guides your entire content strategy. It keeps all content managers organized, sets up deadlines, and provides direction for the steady stream of content flowing through your publication, website, social media, and e-newsletters. An editorial calendar can be organized by months or quarters, and then by weeks, days,…
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