Brands are increasingly leaning on social media as a key element of their content marketing strategies. Social media allows for anyone, from educators, to economists, to small businesses, to reach audiences they may never have been able to find in person. Each social media platform comes with its own set of rules and conventions, but…
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In 2020, Nathan Apodaca posted a TikTok of himself skateboarding and drinking Ocean Spray while listening to Fleetwood Mac’s “Dreams.” It went viral, pushed the song to #1 on Apple Music, and inspired countless memes and remakes. TikTok compiled some of the most popular videos into a television ad, utilizing the trend by spotting its…
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As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…
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Social media is an integral part of an overall communications strategy. In our State of Social Media Benchmark Survey, nearly 90 percent of respondents report having a social media strategy in place. One-fifth of our respondents stated their biggest social media challenge is investing time and manpower in a social strategy. This response isn’t surprising. With…
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It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…
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When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…
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Social media is not just about collecting followers or meeting a quota; it’s about strengthening your brand and more importantly, telling your story. With 1.65 billion active mobile social accounts globally and 1 million new active mobile social users added every day, having a measurable plan in place increases engagement and builds trust in…
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A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…
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Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…
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Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….
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