We previously wrote on the importance of accessibility in our beginner’s guide to accessible digital content, but inclusion of disabled people in digital media spaces is not a one-off effort. This week, we’re turning our attention to 508 compliance and organizations’ legal requirements to implement features and formatting for disabled users. In 1998, the…
Continue Reading
Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
Continue Reading
Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
Continue Reading
Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board. E-newsletters allow…
Continue Reading