In 2021, WCM was first tasked to help combine two previously distinct annual reports into one, clean approachable document with a refocused audience in collaboration with CSBS.
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Insights from WCM’s Communications Survey: Media Edition
Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
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Insights from WCM’s Communications Survey: Goals Edition
Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
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5 Ways to Improve Your Email Newsletter
Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board. E-newsletters allow…
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