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Don’t Use That Tone With Me: 5 Compelling Brand Personalities

Don’t Use That Tone With Me: 5 Compelling Brand Personalities

When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…

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Beware of These 15 Common Grammar Mistakes

Beware of These 15 Common Grammar Mistakes

We’ve all been there, looking at an email or a blog to see one glaring error, whether it was a typo or elementary-level grammar mistake. While they’re honest, common mistakes, they’re still seen as unprofessional and can make the difference between a potential and a lost client. Here are 15 common errors to keep on…

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How Content Marketing Is Superior to Advertising

How Content Marketing Is Superior to Advertising

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler     What is the best way to spend your marketing dollar? The answer you receive to this question will vary widely based on who you ask. But one thing…

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Making Time to Write

Making Time to Write

If you’re like most company bloggers, writing is not your only job. This means having to shuffle your schedule to open a document and begin. It is intimidating, no matter how long you’ve been doing it. And even after making the time to write, there are all sorts of mental blocks, such as coming up…

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5 Key Elements to Creating a Styleguide

5 Key Elements to Creating a Styleguide

  Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself in print and digitally, which ultimately sets the tone for its brand and its standards. So where to start?…

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The 4-11 on Content Marketing

The 4-11 on Content Marketing

  People are wary of advertising. It’s easy to fast-forward through commercials, skim past print ads, and block pop-ups. But what if there was a way to bypass the obstacles of traditional sale funnels? Enter content marketing. Content marketing is the thoughtful exchange of information between a clearly defined audience and a brand– with the objective…

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The Video Effect: Leveraging Videos in Your Content

The Video Effect: Leveraging Videos in Your Content

  A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…

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The 3 Rs of Recycling Content

The 3 Rs of Recycling Content

  It’s a renewable world out there, and your content is no different. If you are limited in your resources to create new content, consider using the three R’s: Reduce, Reuse, Recycle, or in the case of content, Refresh, Repost, Repurpose, to help you save on resources and remain engaged with your audience. There are…

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5 Elements of a Great Styleguide

5 Elements of a Great Styleguide

Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself on paper or screen, which ultimately sets the tone for its brand and its standards. So where to start? Adopt…

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