As the year winds down and 2026 rapidly approaches, it’s important to reassess your marketing strategies in relation to budding industry trends that will define the coming year. Unsurprisingly, AI is projected to continue to play a major role in consumer behavior, which alters the strategies that marketers need to employ. While this technology reaches…
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In recent years, social media platforms have shifted towards relying more heavily on their own AI-powered content algorithms and less on user-generated hashtags for content categorization. These newer algorithms generally prioritize the duration of a user’s time spent engaging with specific content, allowing the platform to gather data each time a user is active online….
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With the sweeping rise of short-form content and rising screen times, many brands feel pressured to churn out rapidly created content that can reach a widespread, diverse audience. In the process, some fall into the trap of overproducing irrelevant content or losing sight of their audience base. As many consumers are now opting to conduct…
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Cross-team creative projects are some of the most rewarding opportunities an organization can take on, but they are rarely simple. When multiple stakeholders are involved, every step brings unique perspectives, strong opinions, and competing priorities. The key to success lies in balancing diplomacy with strategy and keeping everyone aligned on a common vision. At…
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Cracker Barrel’s recent branding controversy is a real-time reminder that brand changes carry real business impact. After introducing a simplified logo and new menu offering, the company faced public backlash, reverted to its original mark, and warned of traffic pressure tied to the reaction. At WCM, we help leaders decide whether they need a rebrand,…
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This past July, OpenAI announced the debut of their new agent, a tool which synthesizes their Deep Research and Operator’s features and can autonomously perform prompted multi-step tasks such as ordering food, planning a vacation, or even creating and executing a marketing campaign. Currently available to Pro, Plus, and Team users, this feature is intended…
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Celebrating 100 Years of Impact: A Legacy Captured in Print and Digital At Washingtonian Custom Media, we understand that milestone anniversaries are more than just a celebration—they are an opportunity to reflect, inspire, and set the stage for the future. When the National League of Cities (NLC), a non-partisan leader in municipal advocacy, approached us to…
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Bridging Policy and Public Engagement Through Custom Media and Magazine Publishing At Washingtonian Custom Media, we believe that powerful storytelling and expert design are essential for organizations seeking to shape conversations around complex topics. When the Special Competitive Studies Project (SCSP)—a DC-based non-profit initiative dedicated to advancing America’s competitiveness in emerging technologies—approached us, they had…
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The Greater Washington Board of Trade set out to elevate its member publication from a newsletter into a dynamic magazine. To meet their vision, Washingtonian Custom Media reimagined a high-impact publication—delivered in both print and digital formats to maximize reach and engagement.
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In celebration of its 50th anniversary, Long & Foster looked to honor its history, spotlight the agents who helped build the company’s legacy, and reinforce its continued evolution as a market leader. As a company rooted in strong family values and client-first service, Long & Foster partnered with WCM to create a commemorative publication that captured its past, celebrated its people, and looked confidently toward the future.
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