When the Economic Club of Washington, DC wanted to refresh its annual report in 2018, they turned to Washingtonian Custom Media. Their goal? A more modern, visually cohesive publication that would highlight their milestone events, featured speakers, and team initiatives.
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In 2021, WCM was first tasked to help combine two previously distinct annual reports into one, clean approachable document with a refocused audience in collaboration with CSBS.
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In the ever-changing world of content marketing, it can feel hard to keep up with evolving trends and tools. New platforms, tactics, and analytics pop up every day. What should you be measuring? Where is your audience moving next? We’ve compiled the best newsletters to help you answer these questions. Learn from industry leaders in…
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With the advent of social media, brands have been able to interface with increasingly wider audiences, across the globe instantaneously. This interconnectedness is heightened- arguably, unmatched- on TikTok. The app hosts more than 1 billion monthly users, making it the fastest growing social media platform, and everyone can find their niche…
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We previously wrote on the importance of accessibility in our beginner’s guide to accessible digital content, but inclusion of disabled people in digital media spaces is not a one-off effort. This week, we’re turning our attention to 508 compliance and organizations’ legal requirements to implement features and formatting for disabled users. In 1998, the…
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Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky) is artificial intelligence (AI) to…
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Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
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Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
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In January 2023, Washingtonian Custom Media launched our newest survey series. We invited industry leaders to participate in the first part of the series, gaining insights into how respondents interface with their audiences and the effectiveness of their communications plans. With 90% of respondents working in nonprofits, associations, trade groups, and educational institutions, a majority…
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What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outlined in an RFP or…
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