When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…
Continue Reading![Don’t Use That Tone With Me: 5 Compelling Brand Personalities](https://washingtoniancustommedia.com/wp-content/uploads/2017/11/ToneMarketing35-842x300.jpg)