“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler What is the best way to spend your marketing dollar? The answer you receive to this question will vary widely based on who you ask. But one thing…
Continue Reading
Content marketing may be marketing, but it is built on solid journalism. It’s delivering an important story backed by solid facts and observations, balanced with both sides of that story. The end result should be a story; not a press release. One important way to collect this information is to simply ask your subject…
Continue Reading