Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
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Brands are increasingly leaning on social media as a key element of their content marketing strategies. Social media allows for anyone, from educators, to economists, to small businesses, to reach audiences they may never have been able to find in person. Each social media platform comes with its own set of rules and conventions, but…
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In 2020, Nathan Apodaca posted a TikTok of himself skateboarding and drinking Ocean Spray while listening to Fleetwood Mac’s “Dreams.” It went viral, pushed the song to #1 on Apple Music, and inspired countless memes and remakes. TikTok compiled some of the most popular videos into a television ad, utilizing the trend by spotting its…
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