It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…
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When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…
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Social media is not just about collecting followers or meeting a quota; it’s about strengthening your brand and more importantly, telling your story. With 1.65 billion active mobile social accounts globally and 1 million new active mobile social users added every day, having a measurable plan in place increases engagement and builds trust in…
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