Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board. E-newsletters allow…
Continue ReadingDon’t Use That Tone With Me: 5 Compelling Brand Personalities
When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…
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