People are wary of advertising. It’s easy to fast-forward through commercials, skim past print ads, and block pop-ups. But what if there was a way to bypass the obstacles of traditional sale funnels? Enter content marketing. Content marketing is the thoughtful exchange of information between a clearly defined audience and a brand– with the objective…
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A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…
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Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…
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Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…
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In our mobile world with its fast-moving information, sometimes people can’t be bothered to read an entire paragraph of words. A picture, however, not only grabs their attention, but clearly communicates the message. That’s why infographics have become more and more prevalent in communicating ideas. A good infographic is eye-catching, conveys the information easily,…
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A Case Study on DEA’s JustThinkTwice Website You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…
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If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…
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Content marketing may be marketing, but it is built on solid journalism. It’s delivering an important story backed by solid facts and observations, balanced with both sides of that story. The end result should be a story; not a press release. One important way to collect this information is to simply ask your subject…
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It’s a renewable world out there, and your content is no different. If you are limited in your resources to create new content, consider using the three R’s: Reduce, Reuse, Recycle, or in the case of content, Refresh, Repost, Repurpose, to help you save on resources and remain engaged with your audience. There are…
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Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself on paper or screen, which ultimately sets the tone for its brand and its standards. So where to start? Adopt…
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