Cross-team creative projects are some of the most rewarding opportunities an organization can take on, but they are rarely simple. When multiple stakeholders are involved, every step brings unique perspectives, strong opinions, and competing priorities. The key to success lies in balancing diplomacy with strategy and keeping everyone aligned on a common vision. At…
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Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
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Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
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