The Client The Royal Embassy of Norway The Task To showcase the country of Norway as a modern, strategic Arctic nation to the United States by highlighting its people who love the great outdoors as much as its arts, history, and culture. The Solution A beautiful, bold print and digital publication called Norway Today, showcasing…
Continue ReadingDo Your Research: 5 Lessons Learned from Researching Your Audience
A Case Study on DEA’s JustThinkTwice Website You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…
Continue ReadingCase Study: Making the Cover
Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….
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