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The Importance of a Strategic Marketing Plan

The Importance of a Strategic Marketing Plan

With the sweeping rise of short-form content and rising screen times, many brands feel pressured to churn out rapidly created content that can reach a widespread, diverse audience. In the process, some fall into the trap of overproducing irrelevant content or losing sight of their audience base. As many consumers are now opting to conduct…

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Case Study: SCSP’s AIToday Magazine

Case Study: SCSP’s AIToday Magazine

Bridging Policy and Public Engagement Through Custom Media and Magazine Publishing At Washingtonian Custom Media, we believe that powerful storytelling and expert design are essential for organizations seeking to shape conversations around complex topics.  When the Special Competitive Studies Project (SCSP)—a DC-based non-profit initiative dedicated to advancing America’s competitiveness in emerging technologies—approached us, they had…

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To Use or Not to Use: AI in Content Marketing

To Use or Not to Use: AI in Content Marketing

Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky) is artificial intelligence (AI) to…

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