Qatar Foundation International

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Production of Education Program Brochure

The Challenge:

QFI wanted an 8-page brochure highlighting their two Arabic education programs in New York.

The Solution:

In a 4-week turnaround time period, WCM created a stunning final product. It was a glossy 16-page, saddle-stitched brochure that opened from the left with English and opened from the right with Arabic. The two sections met with accustom “breaker” spread in the middle that united the two languages with QFI’s logo.


Design consultation, Project management, Integrated marketing collateral, Content strategy, Storytelling, Editing: technical, substantive, copyediting, Fact checking, Editorial planning, Print management Concept development, Editorial layout and design, Art direction, Creative direction, Graphic design