Royal Norwegian Embassy

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Print and Digital Embassy Magazine

The Challenge:

The embassy sought to create an annual publication featuring Norwegian art, culture, oil and gas production, sustainability, and Nordic cuisine while representing a modern Norway.

The Solution:

WCM’s editors and designers created Norway Today, a striking, 48-page magazine—with integrated digital elements—that exceeded the client’s expectations. The publication featured innovative design such as custom illustrations and iconic Norwegian knitting-pattern imagery. Norway Today was produced as a print, digital, and mobile magazine with streaming video, photo galleries, and social-media components. Seasonal covers were designed to give the magazine year-round relevance. The editorial content was produced for a Western audience and laid out to create natural transitions between topics.


Design consultation, Project management, Communications consulting, Audience identification and development, Content strategy, Storytelling, Proofreading, Fact checking, Research, Original Content Development, Editorial planning, Print management, Concept development, Editorial layout and design, Digital and multimedia design, Art direction, Creative direction, Graphic design