Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…
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Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…
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For a couple years now, people have been declaring: “Page views are dead!” When marketers used page views as one of the sole metrics for determining success and focused their efforts to hit their page view goals, new techniques were developed, and advertisers were happy because they believed they were gaining as many impressions…
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The Client The Royal Embassy of Norway The Task To showcase the country of Norway as a modern, strategic Arctic nation to the United States by highlighting its people who love the great outdoors as much as its arts, history, and culture. The Solution A beautiful, bold print and digital publication called Norway Today, showcasing…
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While every website should be primed to make a strong first impression, it’s no longer enough to simply have a pretty front page. At least 30 percent of web traffic comes from social media alone, meaning people are sharing individual articles, not entire websites. If users like what they see, they stick around for…
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In our mobile world with its fast-moving information, sometimes people can’t be bothered to read an entire paragraph of words. A picture, however, not only grabs their attention, but clearly communicates the message. That’s why infographics have become more and more prevalent in communicating ideas. A good infographic is eye-catching, conveys the information easily,…
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A Case Study on DEA’s JustThinkTwice Website You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…
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An editorial calendar is a roadmap that guides your entire content strategy. It keeps all content managers organized, sets up deadlines, and provides direction for the steady stream of content flowing through your publication, website, social media, and e-newsletters. An editorial calendar can be organized by months or quarters, and then by weeks, days,…
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If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…
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Content marketing may be marketing, but it is built on solid journalism. It’s delivering an important story backed by solid facts and observations, balanced with both sides of that story. The end result should be a story; not a press release. One important way to collect this information is to simply ask your subject…
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