Marking a Milestone
In celebration of its 50th anniversary, Long & Foster looked to honor its history, spotlight the agents who helped build the company’s legacy, and reinforce its continued evolution as a market leader. As a company rooted in strong family values and client-first service, Long & Foster needed a commemorative publication that captured its past, celebrated its people, and looked confidently toward the future.
Washingtonian Custom Media partnered with Long & Foster to create a custom bookazine—a high-end blend of editorial storytelling and sleek design—that reflected the company’s core identity while highlighting its forward momentum.
Editorial and Photography in Tandem
Working closely with the Long & Foster team, WCM’s editors and designers developed a polished, engaging publication built around three central pillars: the company’s business evolution, its service-driven culture, and its deep connection to agents and clients. Our writers crafted a consistent narrative voice and wove a cohesive storyline that reflected Long & Foster’s growth and values.
To bring authenticity and personality to the piece, we professionally edited a series of first-person agent profiles—ensuring their voices remained distinct while aligning with the overall editorial tone. Visually, we designed the bookazine using Long & Foster’s signature brand colors and classic fonts, delivering a timeless aesthetic that felt both familiar and modern.
Our creative team also led archival research to source historical photos that visually documented key milestones in the company’s five-decade journey. In addition to curating and editing vintage imagery, WCM conducted new photo shoots to bring the project full circle. Most notably, we were welcomed into co-founder Wes Foster’s home where our photographer set up a studio for a portrait session, capturing his legacy with a cover-worthy image to anchor the publication. The final cover photo, selected in collaboration with the Long & Foster team, perfectly conveyed the organization’s spirit and set the tone for the stories within.
Highlights
Project Management
Concept Development
Editorial Development
Storytelling
Copyediting
Proofreading
Photo Research
Original Photography
Photo Editing
Design Consultation
Creative Direction
Graphic Layout
Digital Design
Print Management
Check out the digital edition of the publication here.