University Alumni Magazine
The Challenge:
The school sought to revamp its 16-page alumni newsletter into a more engaging publication that would resonate with alumni, showcase the global work of the students and the school, and serve as an impressive marketing tool.
The Solution:
WCM’s editors and designers created a fully redesigned, print and digital magazine for the McCourt School of Public Policy that featured interactive social-media components. The editorial content focused on public-policy issues and the global efforts of faculty and students. The turnkey product helped the school accomplish its communications goals while maintaining a strong dialogue with its audience.
PROJECT ACTIVITIES INCLUDED:
Design consultation, Project management, Content strategy, Storytelling, Editing: technical, substantive, copyediting, Proofreading, Fact checking, Original Content Development, Editorial planning, Print management